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"As a marketing journalist for more than two decades, I have written more about John Rizzuti and his clients than other, larger marketers in this area because his work has been innovative and different. If I ever need expertise on a wide range of creative issues, I interview John."
Candace Talmadge
Journalist and Book Author |
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| The supreme test of any agency is its creative output.
Recently, one of our long-term clients asked us to do a new ad, a 12-page brochure, three flash movies, a web landing site, an 8-page newsletter and several online banners. The purpose of the entire campaign was to launch a new product. No doubt the most important in our client’s history. A true test for any agency.
While the word "creativity" in agency circles sounds romantic -- it is hard work. It is about understanding what is needed in getting the right message to the right people.
It is not easy. It is not romantic. It is doing your homework and understanding what motivates people to take action. That's why we thrive on creative challenges.
By the way, we’re happy to show you the entire campaign. It showcases creativity and hard work.
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