Rizzuti/Austin Marketing Group, Inc. is an integrated marketing communications and media-planning agency. Over the past fifteen years, we have distinguished ourselves not by winning awards, although we have won many, and not by piling up publicity, though we have received more than many groups our size. We are known for achieving quantifiable results for our clients; everything else is secondary.

We are small, fast, smart, and staffed by highly experienced people with large agency backgrounds. We think of ourselves as "guerilla marketers" in comparison to larger, slower, more expensive companies who have layers of staff and inconsistent levels of experience.

We first approach most marketing problems by examining, then enhancing, the client’s marketing messages. A finely-tuned marketing messaging strategy often provides immediate, increased results. If necessary, we present a new or revised Go-to-Market strategy – marketing communications game plan.

Each marketing and media campaign we produce includes various components of the “Rizzuti Integrated Branding Model.” This allows for precise tracking of response by various media. This gives our clients the most efficient return for their marketing dollars. We use daily, weekly and monthly analysis to track volume of phone calls, web site visits, click-throughs and sales dollars attributable to each particular media buy. The agency also employs sophisticated reporting methodology for online direct response programs.

Our staff has worked on more than 75 accounts, orchestrated over 150 product launches, and placed $195,000,000 in direct response print, broadcast, and online advertising since 1985. The media buys include an estimated $175,000,000 in negotiated savings for our clients.

Today, Rizzuti/Austin Marketing Group works primarily with technology-related business services firms and emerging technology start-ups. The agency has a strong track record in taking young companies to national prominence. Several Rizzuti clients have gone from the "garage" to publicly held status.

The last several years has seen Rizzuti/Austin Marketing handle (in addition to our mainstay of tech), significant business in sports and sports management, consumer, financial services, and education.

The following are examples of some of our achievements:

• In 1995, the agency won the coveted "Media Plan of the Year" award from MediaWeek magazine for a breakthrough introductory campaign for the contact management software product Maximizer. We’re the only technology agency to ever win this prestigious award. The agency also pioneered direct response advertising for ACT! and handled the GoldMine Software (now called FrontRange Solutions) account for five years.
  
  
• In 1997, the agency became the first non-West Coast ad firm to handle a significant piece of Symantec’s $10,000,000 advertising budget for the market-leading Internet Tools Group. The agency’s first campaign for lead product Visual Café was an immediate success, outproducing previous ads by 90% and lowering media costs by 30% for the same buy. Ongoing campaigns produced similar levels of response. Visual Café continued over the next three years to dominate similar products from IBM and Microsoft.
  
  
• In 1998, the agency helped CyberMedia turn Guard Dog, a product the company previously couldn’t give away, into one of the hottest software packages of the year. In June of that year, Guard Dog made history by appearing on the PC Data top-ten list for consumer software. It became the best-selling product at CyberMedia and the best-selling Internet software product in America – primarily due to memorable radio commercials, hard-hitting newspaper ads and a powerful negotiated four-million dollar media buy. The client estimated that they received eight million dollars of media at the rate card level.
  
  
• 1999 saw the agency launch the first-ever national radio advertising campaign for a premier Internet job board, jobs.com. Measured visits to the web site increased by 300-400% during the campaign. The agency won several Silver Microphone awards for the initial radio commercials. (The spots can be heard on the Rizzuti web site.) The agency planned and bought the entire ten million-dollar media buy, saving in excess of 45% off rate card.
  
• Also, in 2000 the agency helped GoldMine Software re-tool the company with a new name (FrontRange Solutions) and corporate identity. Sales increased from $40 million to $60 million aided by revamped and enhanced direct response advertising and direct mail. The agency re-tooled the media plan and obtained even lower rates for the client by going back to the table with various publishers. The ads and direct mail pieces can be seen on the company web site.
  
  
• The agency efforts for the year 2001 included counseling several emerging technology start-ups with updated Go-to-Market strategies and marketing messaging. These clients were in business categories such as wireless, financial modeling, high-end software development, and Internet infrastructure firms.
  
  
• In 2002, agency highlights include adding the $5 billion San Diego-based wireless giant QUALCOMM to the client roster. The agency handles worldwide media planning and placement for the Enterprise division. The agency also was hired to direct market an independent movie called “Reversal.” Working directly with the movie’s producer, the agency designed an exclusive web-centered marketing program that sold over 15,000 DVDs and videos and helped Reversal become the best-selling independent film on the Internet. Finally, among other interesting projects, the agency introduced a new Internet privacy and security product called “John Doe” from Isodata out of Norman, Oklahoma.
  
  
• Who says thirteen is an unlucky number? Our thirteenth year has been one of our best ever. The agency handled millions of dollars in media buys, produced ten full-page color ads, powerful radio campaigns, hard-hitting direct mail packages and three new corporate websites.
  
  
• In 2006, Rizzuti/Austin Marketing Group ventured into places where few marketing and advertising agencies have gone. Fourteen years in business! It has not been easy, but it has been fun and challenging.
  
  
• Our fourteenth year was great! The agency made multiple media buys including both print and broadcast totaling several million dollars. Also, RAM produced a stunning series of direct mail packages generating unprecedented response rates, and produced nine color and black & white newspaper and magazine ads. Our broadcast group produced several hard-hitting radio spots, and four new corporate websites, several of which have tangible SEO marketing elements.
  
  
• Easily the most significant achievement for Rizzuti/Austin in 2007 was our remarkable brand and positioning consulting and PR and publicity work for Team Takedown and our incredible results-generating direct mail programs for Veritas Financial. All details and specifics will be supplied on request. Since our founding in 1992, the agency has been a cutting-edge innovator in advertising and media buying. We were the first to:
  • Produce a radio commercial for a software product
  • Create an inflight magazine ad for a technology product
  • Produce a 90-second national direct response radio commercial
  • Produce a radio spot for a computer chip
  • Use a URL as a response device in a consumer ad
  • The "Integrated Branding" Strategy

Rizzuti/Austin Marketing Group has earned a reputation for helping companies develop winning marketing strategies. Our knowledge has helped our clients increase sales by hundreds of millions of dollars. This expertise has been developed and refined through many years of work for over 50 leading technology firms, with scores of different products and services.

We have learned to combine traditional advertising methods with cutting-edge new media tactics and impactful negotiated media buys to deliver superior levels of response for our clients. We ensure that the primary selling message is integrated across all media, including online and offline (traditional) media. We integrate the marketing message so that branding is reinforced and augmented everywhere the advertising appears. And, we use a single account team across all media for centralized accountability.

Our broad experience in traditional direct response advertising, our track record in innovative media tactics, our reputation for massive discounts on buys, and our Internet-related marketing experience combine to help our clients realize superior returns on their marketing and advertising investments.

In addition, we offer our clients a very specialized service that opens doors with high-end accounts by bringing key client executive-level introductions to the table. This service can shorten sales cycles and increase revenue by cutting directly through to the key decision-makers and enhancing the sales message, all at the same time. We work with our clients on developing reference accounts and case histories so that their potential customers see proof of concept early in the selling process. This unique service, combined with powerful, results-oriented marketing, can have a significant revenue impact when applied on a consistent basis.